Advertising

Fragmented data and siloed tools are killing campaign performance.

Advertising agencies and in-house marketing teams struggle to unify audience data, creative assets, and campaign analytics across a growing number of channels and platforms. Without integrated software, budgets are wasted on poor-attribution decisions and manual reporting consumes hours that should go toward strategy. Kiloctet builds custom advertising technology that connects your data, automates the repetitive work, and gives your team real-time visibility into what is actually driving results.

Technologies & platforms we use

Google Ads API
Meta Marketing API
Segment
BigQuery
React
Node.js
What we build

Advertising software solutions we provide

01

Campaign Management Platform

A centralized dashboard for planning, launching, and monitoring campaigns across Google, Meta, LinkedIn, and programmatic channels. Teams can set budgets, define audience segments, and track KPIs without switching between native ad interfaces. Built-in approval workflows keep creative reviews fast and auditable.

02

Ad Creative Asset Management System

A branded digital asset manager purpose-built for advertising teams, storing all copy, imagery, video, and brand guidelines in one searchable repository. Versioning and tagging make it easy to reuse approved assets and maintain brand consistency at scale. Integrations with design tools like Figma ensure creative assets move from production to live campaigns without manual handoffs.

03

Multi-Touch Attribution Engine

A custom attribution model that maps every customer touchpoint — from first ad impression to final conversion — across paid, organic, and offline channels. The engine lets your team compare first-touch, last-touch, and data-driven models side by side to make informed budget allocation decisions. Results feed directly into your reporting dashboards for immediate action.

04

Audience Data Platform

A first-party data hub that collects, cleanses, and segments customer data from your website, CRM, and transaction history to power precise ad targeting. Segments sync automatically to ad platforms so your audiences stay fresh without manual uploads. Built with privacy compliance in mind, supporting consent management and data anonymization out of the box.

05

Automated Reporting & Insights Dashboard

Replace spreadsheet-heavy reporting with a live dashboard that pulls data from every ad platform, aggregates spend, impressions, clicks, and conversions, and visualizes performance against targets. Scheduled email digests and anomaly alerts keep stakeholders informed without manual preparation. Custom views let account managers and CMOs each see the metrics most relevant to their role.

Product types

Types of custom advertising software we develop

Demand-Side Platform (DSP)

Programmatic ad buying platform that optimizes real-time bidding across display, video, and native inventory.

Creative Management Platform

Tool for building, testing, and deploying dynamic ad creatives across multiple formats and sizes.

Marketing Data Warehouse

Centralized repository that aggregates ad spend and performance data from all connected platforms.

Campaign Automation Workflow Tool

Automates repetitive campaign tasks such as budget pacing, bid adjustments, and audience refreshes.

Brand Safety Monitoring System

Scans ad placements and publisher content to ensure brand ads never appear alongside harmful material.

Influencer Campaign Tracker

Manages influencer contracts, deliverable tracking, and performance reporting in one place.

A/B and Multivariate Testing Platform

Runs controlled experiments on ad copy, visuals, and landing pages to identify the highest-performing variants.

Client Reporting Portal

White-labeled portal where agency clients can log in to view live campaign performance without accessing internal tools.

Why bespoke

Benefits of building bespoke solutions

01

Unified Campaign Visibility

Consolidating data from every ad platform into one interface eliminates the time wasted toggling between dashboards and reconciling conflicting numbers. Teams can make faster, more confident optimization decisions when all metrics live in one place. Consistent data definitions also reduce errors in reporting to clients and leadership.

02

Improved Budget Efficiency

Custom attribution and real-time performance monitoring let you identify which channels and creatives are actually driving conversions, so budget shifts happen based on evidence rather than assumption. Automated pacing rules prevent overspend and underspend across large campaign portfolios. Agencies report significantly higher return on ad spend after implementing structured attribution workflows.

03

Faster Creative Production Cycles

Asset management systems and integrated approval workflows cut the back-and-forth between creative, account, and client teams. Designers spend less time fielding asset requests and more time producing effective work. Faster production cycles mean campaigns launch on schedule and can react quickly to market moments.

04

Stronger Client Retention

White-labeled portals and automated reporting demonstrate campaign value clearly, reducing client anxiety and the time account managers spend answering status questions. Transparent, real-time access to performance data builds trust and differentiates agencies competing on service quality. Clients who can see results clearly are far more likely to renew and expand their engagements.

05

Scalable Operations Without Proportional Headcount

Automation handles the routine tasks — bid adjustments, audience syncs, report generation — that otherwise require manual effort multiplied across every client account. As your agency or in-house team grows its portfolio, software absorbs the operational load so you can scale revenue without scaling headcount at the same rate.

Who benefits

Which advertising businesses benefit from custom software

Full-Service Advertising Agencies

Multi-channel agencies managing paid media, creative, and analytics for a portfolio of brand clients.

Digital Performance Marketing Teams

In-house teams focused on paid search, paid social, and programmatic advertising ROI.

Out-of-Home Advertising Companies

Operators managing digital billboard networks and OOH inventory booking and reporting.

Media Buying Companies

Specialists purchasing large volumes of ad inventory across TV, radio, digital, and print.

Brand Marketing Departments

Corporate marketing teams running awareness and demand-generation campaigns across channels.

Influencer Marketing Agencies

Agencies coordinating creator partnerships, deliverables, and performance tracking at scale.

Programmatic Trading Desks

Dedicated teams operating DSPs and optimizing automated ad buying strategies for advertisers.

Marketing Technology Consultancies

Firms helping brands select, implement, and integrate their advertising technology stacks.

How we build it

Services we use to build advertising software

Common questions

FAQ

Yes. We design multi-touch attribution engines that ingest data from online ad platforms, CRM systems, point-of-sale data, and offline event records to give a unified view of how each touchpoint contributes to a conversion. The model can be configured to use rule-based approaches or machine learning-driven data-driven attribution depending on your data volume and business needs. We normalize identifiers across sources — email, device ID, customer ID — to stitch journeys together accurately. The output feeds directly into your reporting dashboards so optimization decisions are always grounded in complete data.
A focused campaign management dashboard integrating three to five ad platforms typically takes eight to fourteen weeks from kickoff to production deployment. The timeline depends on the number of platform integrations, the complexity of your reporting requirements, and whether approval workflows need to connect to existing tools like Slack or your CRM. We recommend starting with a prioritized scope — the channels driving the most spend — and expanding integrations in subsequent phases. This approach gets your team onto a unified platform faster and reduces the risk of a lengthy big-bang launch.
Absolutely. We build client-facing portals with custom branding, domain, and color schemes so the experience looks entirely native to your agency. Clients see only the campaigns and metrics relevant to their account, with no visibility into other clients or internal agency data. Role-based permissions control exactly what each client user can view and whether they can export data. The portal can also be extended with commentary fields so account managers can annotate performance data with context and recommendations.
We have experience integrating with Google Ads, Meta Ads, LinkedIn Campaign Manager, TikTok for Business, Twitter Ads, Pinterest Ads, Snapchat Ads, DV360, The Trade Desk, and major programmatic SSPs via their official APIs. We also integrate with third-party measurement tools like AppsFlyer, Adjust, and Branch for mobile attribution. Where official APIs have limitations, we can implement data pipeline solutions that pull from platform exports or use webhooks. We assess each platform's API stability and rate limits during scoping to design a reliable data architecture.
Yes. Ad platform APIs update frequently — sometimes breaking changes are introduced with little notice — so ongoing maintenance is essential for keeping integrations healthy. Our maintenance plans cover API version updates, monitoring and alerting on data pipeline failures, security patches, and periodic feature additions as your needs evolve. We provide SLA-backed response times for critical issues that affect campaign data accuracy or platform availability. Most clients on maintenance plans treat us as an extension of their technical team.

Ready to turn your ad data into a competitive advantage?

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