Paid Advertising

For Google Search, we typically recommend a minimum of $1,500–$3,000/month in ad spend to gather meaningful data and optimize effectively. For Meta, $1,000–$2,000/month is a workable starting point for most campaigns. Lower budgets are possible but slow down learning cycles. Our management fee is separate from your ad spend budget.

Google Search captures demand that already exists — people actively searching for what you offer. Meta creates demand by reaching people who match your audience before they're searching. For most businesses, a combination works best: Google for bottom-of-funnel intent, Meta for awareness and retargeting. We'll recommend based on your product, margins, and funnel stage.

Lead quality starts with targeting — we use tightly defined audience criteria, negative keywords, and lead form qualification questions. We also feed lead quality data back into campaign optimization: when sales tells us which leads converted, we adjust bidding and targeting to favor those segments. Quality over volume is built into how we structure every campaign.