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Analytics & Reporting

Clear dashboards and custom reports so every business decision is backed by real data

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Built with

Google Analytics 4
Looker Studio
Mixpanel
Google Tag Manager
BigQuery

Technologies & tools

PostgreSQL PostgreSQL
ClickHouse ClickHouse
HubSpot HubSpot
Python Python
70%
reduction in weekly reporting time

for teams we build analytics systems for

What's included

What analytics & reporting includes

01

GA4 & Tag Manager Setup

Proper GA4 implementation with event tracking, conversion goals, and data layer configuration via Google Tag Manager.

02

Custom Dashboard Development

Looker Studio and Mixpanel dashboards that surface the metrics your team actually acts on — no noise.

03

Attribution Modeling

Multi-touch attribution setup so you know which channels and campaigns are actually driving revenue.

04

Data Visualization & Training

Clear, executive-ready charts and a training session so your team can answer their own data questions.

How it works

Our process

  1. 01

    Audit & Goals Definition

    Review your current tracking setup, identify gaps, and define the business questions your analytics must answer.

  2. 02

    Tracking Plan & Setup

    Document every event, parameter, and conversion goal — then implement via GTM with clean, consistent naming.

  3. 03

    Dashboard Build

    Build Looker Studio or Mixpanel dashboards connected to your verified data sources — filtered, segmented, and readable.

  4. 04

    QA & Handoff

    Validate data accuracy, cross-check against source systems, and hand off with documentation and a training session.

You might also need

Related services

SEO

Rank higher on Google and drive consistent organic traffic without paying for every click

Paid Advertising

Ad campaigns on Google and Meta that generate leads and sales — not just impressions

Email Marketing

Email sequences that nurture leads, retain clients, and turn subscribers into repeat buyers
Industries we serve

Built for your sector

E-commerce & Retail

Revenue attribution, funnel analysis, and product performance dashboards for online stores.

Finance & Fintech

Compliance-aware analytics, customer lifetime value tracking, and cohort analysis.

Healthcare & Medtech

Patient journey analytics, appointment conversion tracking, and content performance measurement.

Logistics & Supply Chain

Operational KPI dashboards, delivery performance tracking, and cost-per-shipment analytics.

Education & EdTech

Enrollment funnel analytics, student engagement tracking, and campaign attribution.
Common questions

FAQ

Universal Analytics stopped processing data in July 2023 — so yes, if you're still relying on UA data, you've been flying blind. GA4 is a different data model (event-based rather than session-based) and requires a proper implementation to track the same business metrics. We handle the full GA4 migration and make sure your historical comparison data is preserved where possible.
That depends on your business model, but we focus on metrics tied to revenue and decisions: conversion rate by channel, customer acquisition cost, lifetime value, funnel drop-off points, and campaign ROAS. We start by asking what decisions you need to make weekly, then build the metrics to support those decisions — not a laundry list of vanity stats.
You do, entirely. We build everything in your own Google accounts, GA4 property, and Looker Studio — nothing lives in our infrastructure. You can access and share dashboards with your team at any time. If we end our engagement, your analytics setup continues to function independently.

Ready to start your analytics & reporting project?

Start a project